How to Achieve Higher Rankings in Major Search Engines in 2015

Overview of Major Search Engines

In terms of Internet Marketing, the year 2014 was totally dominated by Google and its Panda, Penguin, and Pigeon updates. Modifications in SEO algorithms by Google and other major search engines continued unabated in 2014, which spread a wave of worry and panic among webmasters, SEO experts, and many others. In a few words, 2014 was full of complications, uncertainties, and confusions, which kept SEO experts, webmasters, and SEO companies occupied for the entire year.

In 2014, if your website was nailed or penalized by SEO updates, then it is time to take a fresh start toward internet marketing to achieve better ranking in 2015. At Concept Infoway, we have analyzed changes in the internet marketing world in 2014, inspected some of the upcoming predictions for Internet Marketing for 2015, and framed a recommended SEO strategy for 2015 that you can capitalize on.

Here are the top seven SEO tips and tricks to achieve higher rankings with major search engines in 2015:

1. It’s Time to Hit More Traffic and Focus on the Local – Optimize your website and SEO efforts for local traffic. You can do this by adding your location, directions, and using citations to enhance your presence in major search engines.
2. Optimize Your Site With Mobile in Mind – The significance of a mobile-optimized website cannot be overstated. Mobile apps and responsive design are vital to your success. To know more about why your business requires a push of mobile app in 2015, please read our previous blog.
3. Don’t Forget About Bing and Yahoo – While dreaming about the first spot in Google is good, don’t forget to optimize your website for other major search engines such as Bing and Yahoo.
4. Take a Look at ROI Metrics – Keep a hawk’s eye on ROI metrics as they will help you determine what’s working and what’s not with major search engines.
5. An Integrated Social Media Approach: Make Social Media Your Focus – The importance of social media cannot be overlooked. Focus on the main social media sites like Facebook, Twitter, Pinterest, Instagram, and LinkedIn to boost your presence on major search engines.
6. Earn Your Links – Earning links is the best way to secure that coveted number one spot. Inbound links are essential, but ensure that you are earning and not buying your links to satisfy major search engines.
7. Keywords, Keywords, Keywords – Keywords have never gone out of style. However, after recent SEO updates, ensure you are researching your keywords in a more robust way to stay competitive with major search engines.

Most of these SEO tips and tricks may appear quite common and simple but require an in-depth understanding of fresh SEO algorithms to execute them professionally. They all demand time, effort, and patience. Along with dedicated SEO efforts, make your website mobile-friendly to enjoy the advantages offered by the smartphone revolution.

For any free advice or a free analysis of your website, contact us at Concept Infoway. You can also reach out to us to summarize a powerful Search Engine Optimization strategy for your business in 2015.